Optical Practice Excellence:
Insights from a Business Consultant
Events With Wings: Thinking Outside The Box To Get Exposure For Your Business
There are ways to think - and act - outside the box while also having fun and engaging your employees, customer and community.
Partnerships: Proceed With Caution
We spend a lot of time with a business partner, our values need to be aligned, and we need to trust that person.
Keep Goal Setting: Making Your Goals A Reality in 2023
We all know that a new year is a great time to reflect back and plan forward. We also know that human nature drives us both to set and forget goals.
Branching Out: The Smart Way To Add A Niche To Your Practice
These are exciting times as the scope of our industry increases and we can resolve many patient struggles. That said, in my travelsI see treatment rooms, equipment and resources that are not being used to capacity.
The Secret Sauce: How Performance Coaching Can Give You A Competitive Edge
What is performance coaching? According to Nancy-pedia, it is the art of elevating others to be successful with a specific skill or task.
Listen Up: Handling Difficult Customers Starts with Listening
Difficult customers. We all encounter them, and it can ber very disheartening. It is true that we can’t control the behaviours of our patients, but we can influence how they respond by our own actions.
The Patient Transition
The easiest and most cost-effective way to sell 5% more of your patients: improve the patient transition in your office.
Acing Turnover: Onboarding and Assimilation
Change is inevitable. That’s certainly true when it comes to business, and in particular, staffing of our businesses.
5 Steps To Success: Implementing Something New Should Not Be So Difficult
Do you find yourself asking why everything you try to implement never sticks, or why it requires being harsh to get things done?
MidYear Business Review: Questions To Ask Yourself
It’s hard to believe it is June already, midway through the year and time to dig into our results and determine where our focus needs to be for the remainder of the year.
Value Talk: Communicate Your Value Proposition to Find Success
A value proposition is the unique experience that the business promises to deliver to its customers or clients.
Key Elements of Retailing
Retailing defined: when a business sells a product or service to a consumer for his or her own use.
Sage Advice: Take Care Of Your Team and They Will Take Care of Your Patients
Why the focus on employee satisfaction and loyalty? It should come as no surprise that there is a direct correlation between employee satisfaction and customer satisfaction.
Visual Merchandising: The Messages You Send
Humans respond best to visual stimuli - consumers’ decisions are subconsciously influenced by a store’s aesthetic and how that makes us feel.
A Goal Without A Plan Is Just A Wish. What Are Your New Year’s Plans?
In the last couple of years, many have spent their time constantly putting out fires and reacting to business challenges, not only is this exhausting it certainly takes the fun out of being a business owner.