Optical Practice Excellence:
Insights from a Business Consultant
Conflict Happens
When we have people with diverse backgrounds, perspectives, and experiences, we will always have conflict. Healthy conflict over ideas and concepts can be a benefit to a thriving organization, helping the group reach the best ideas and conclusions.
The Perfect Pick-Up: Bringing It All Together At The Eyewear Pick-Up
Imagine, you just spent $1000 on a custom suit or your very first suit. You are excited to pick it up when you arrive, they aren't as excited as you are about your purchase. They bring it out from the back in a clear plastic crumpled garment bag.
Stay True To Your Business Model
Is your business model built on volume or quality? You would not expect to pay $2 for a latte at Starbucks or to pay $7 for a latte at Tims. Why not? Because they have done an excellent job staying true to their business model.
Building Your Business: Creative Marketing Strategies to Attract New Customers
As a support to my clients, I am always looking for new, different, and creative ways to market their businesses. There are many ways to attract new patients / customers, and they don’t have to cost an excessive amount of money.
Silver Linings: How To Turn Customer Complaints Into Opportunities
How can resolving customer complaints lead to loyalty? Research from People 1st International in 2023 reveals that 78% of customers are loyal to businesses that give them a good experience.
Making Your Team Work: 5 Keys To Developing High-Performing Teams
In my travels, I see many businesses that are struggling with team dynamics. The reality is, that this has more to do with the lack of direction or expectations of the team than the individuals themselves.
ODs Need Coaching Too: How To Create A Culture of Learning
In the last couple of months, I have noticed inconsistencies in how ODs practice in the same clinic. This poses a concern for a few reasons: 1. Brand Integrity - The number one power of a brand is consistency; it is difficult to build your brand when the experience differs from OD to OD.
Hiring 2.0: Changing Up The Interview Process
As staffing continues to be a challenge in 2024, we need to ensure that we continue to look at how we can do things better and differently. Recently, I have observed a trend in which potential employees really impress during an interview and get hired, only for the employer to find out after the fact that they had oversold their qualifications.
Value Your Patients’ Time. They Will Appreciate It, And So Will Your Business.
Choosing a frame causes a negative emotional response in most people. The more we can change this experience for patients, the better the outcome will be. Our group has been working with clients to move the frame selection to the beginning of the process before the patient is already overwhelmed - also known as pre-shopping with the patient.
M Is For Meetings: How To Improve Your Meeting Game
If you’re looking for game-changing strategies as you enter this new year, I challenge you to improve your meeting game. You may feel that meetings are time wasters - but staff meetings are an essential part of any organization, as they provide a platform for communication, collaboration, feedback, and problem-solving.
Planning for Success: A Guide To Preparing A Business Budget for 2024
To be successful in this eve changing optical business, we must always be looking ahead and planning. A well-designed budget can serve as a roadmap for your upcoming year and help minimize the stress of running your business.
Use It or Lose It: Helping Patients Make The Most Of Their Benefits
As our year is quickly coming to a close, insurance benefits are a valuable resource for individuals seeking optometric care. However, many people often fail to utilize these benefits before they expire, resulting in missed opportunities for both patients and optometry businesses.
Turnover Truths: Strategies to Effectively Deal with Employee Turnover So It Doesn’t Impact Your Business Results
One thing we can always count on is change, as I am sure you are all experiencing with staff these days. It’s not a myth that 25% of workers switch jobs every year (The Work Institute). Knowing this truth, we must do some things differently than we did in the past.
Trend Watch: How To Identify Trends In Your Business, Understand What Is Driving Them, and React Accordingly
A trend is a general development or change in a situation. When it comes to identifying trends in your business, there are several key points to consider.
The Matching Game: Matching Your Products and Services To Your Customer’s Needs
Understanding your customers’ needs - and matching your products and services to those needs - builds sales and loyalty. Sell the problem you solve, not the product or service you sell. Patient loyalty is an essential component of success in optometry. When patients feel valued, heard and understand, they are more likely to return to your practice and recommend your service to others.
Optical Retailing
Retailing is defined as when a business sells a product or service to an individual consumer for his or her own use. I often hear “we are not a retailer” but, let’s agree, Optometry is in the retail business. Once the patient leaves the lane and are transitioned to the frame gallery, they become a customer. We need to run our business accordingly and think in terms of a retailer.
Back To School: Plan To Make It Count
As back-to-school approaches, optical businesses need to plan now if they want to benefit from the additional traffic. This is a prime time for parents to get their children’s eyes checked, and they will be on the lookout for fashionable and durable eyewear.
Selling More Sunglasses: How To Capitalize On This Lucrative Segment of Your Business
Sunglasses are a huge opportunity and should be at least 20% of your sales. Are you making the most out of this opportunity?
Patients Don’t Know What They Don’t Know About Eye Health
It is our role to treat eye health, but also to educate. Most of the public really do not understand optometry’s scope.
Sustainability: What Is It, And How Do We Make It Work For Us?
Sustainability is defined as the ability to maintain or support a process over time. This could relate to preventing the depletion of natural resources to maintain an ecological balance, or it can relate to economics, such as a sustainable business model.