When we have people with diverse backgrounds, perspectives, and experiences, we will always have conflict. Healthy conflict…

imagine, you just spent $1000 on a custom suit or your very first suit. You are excited to pick it up when you arrive, they aren't as excited as you are about your purchase...

Is your business model built on volume or quality? You would not expect to pay $2 for a latte at Starbucks or to pay $7 for a latte at Tims.

As a support to my clients, I am always looking for new, different and creative ways to market their businesses. There are many ways to attract new patients, and they don’t have to cost an…

How can resolving customer complaints lead to loyalty? Research from People 1st International in 2023 reveals that 78% of customers are loyal to businesses that give them a good experience.

In my travels, I see many businesses that are struggling with team dynamics. The reality is, this has more to do with the lack of direction or expectations of the team than..

ODs need coaching too. This is how to create a culture of learning. In the last couple of months, I have noticed inconsistencies in how ODs practice in the same clinic.

As staffing continues to be a challenge in 2024, we need to ensure that we continue to look at how we can do things better and differently.

Value your patients’ time. They will appreciate it, and so will your business. Let’s discuss the advantages and best practices of pre-shopping.

If you’re looking for game-changing strategies as you enter this new year, I challenge you to improve your meeting game.

To be successful in this ever-changing optical business, we must always be looking ahead and planning.

As our year is quickly coming to a close, insurance benefits are a valuable resource for individuals seeking optometric care.

One thing we can always count on is change, as I am sure you are all experiencing with staff these days. It’s not a myth…

A trend is a general development or change in a situation. When it comes to identifying trends in your business, there are several key points to consider.

Understanding your customer’s needs - and matching your products and services to those needs - builds sales and loyalty.

As the back-to-school season approaches, optical businesses need to plan now if they want to benefit from the additional traffic.

Sunglasses are a huge opportunity, and should be at least 20% of your sales. Are you making the most out of this opportunity?

It is our role to treat eye health, but also to educate. Most of the public really don’t understand optometry’s scope. Come to think of it, do your staff? Let’s explore some creative ways to educate both.

Sustainability is defined as the ability to maintain or support a process over time. This could relate to preventing the depletion of natural resources to maintain an ecological balance…

The theme for this month’s issue of Optical Prism encompasses thinking outside the box, but most can agree that our business is complicated, so if we can even keep up…

This month’s Optical Prism theme is “all in the family,” and it’s worth pointing out that any business partnership requires many of the same elements that form family bonds.

We all know that a new year is a great time to reflect back and plan forward. We also know that human nature drives us both to set and forget goals. So…

These are exciting times as the scope of our industry increases and we can resolve many patient struggles. That said, in my travels I see treatment rooms, equipment…

What is performance coaching? According to Nancy-pedia, it is the art of elevating others to be successful with a specific skill or task.

Difficult customers. We all encounter them and it can be very disheartening.

What is the patient transition? Some times known as the patient handoff, it’s the transition of the patient and their needs..

Do you find yourself asking why everything you try to implement never sticks, or why it requires being harsh to get things done?

It’s hard to believe it is June already, midway through the year and time to dig into our results and determine where our focus needs to be for…

A value proposition is the unique experience that the business promises to deliver to its customers or clients.

I often hear “we are not a retailer.” Based on the definition above , we can agree optometry is in the retail business.

Why the focus on employee satisfaction and loyalty? It should come as no surprise that there is a direct correlation between…

Humans respond best to visual stimuli - consumers’ decisions are subconsciously influenced by a store’s aesthetic and how that…

In the last couple of years, many have spent their time constantly putting out fires and reacting to business challenges…