Is your business model built on volume or quality? You would not expect to pay $2 for a latte at Starbucks or to pay $7 for a latte at Tims. Why not? Because they have done an excellent job staying true to their business model.

As a support to my clients, I am always looking for new, different, and creative ways to market their businesses. There are many ways to attract new patients / customers, and they don’t have to cost an excessive amount of money.

A value proposition is the unique experience that the business promises to deliver to its customers or clients.