Choosing a frame causes a negative emotional response in most people. The more we can change this experience for patients, the better the outcome will be. Our group has been working with clients to move the frame selection to the beginning of the process before the patient is already overwhelmed - also known as pre-shopping with the patient.

As our year is quickly coming to a close, insurance benefits are a valuable resource for individuals seeking optometric care. However, many people often fail to utilize these benefits before they expire, resulting in missed opportunities for both patients and optometry businesses.

The easiest and most cost-effective way to sell 5% more of your patients: improve the patient transition in your office.