Imagine, you just spent $1000 on a custom suit or your very first suit. You are excited to pick it up when you arrive, they aren't as excited as you are about your purchase. They bring it out from the back in a clear plastic crumpled garment bag.

Is your business model built on volume or quality? You would not expect to pay $2 for a latte at Starbucks or to pay $7 for a latte at Tims. Why not? Because they have done an excellent job staying true to their business model.

As a support to my clients, I am always looking for new, different, and creative ways to market their businesses. There are many ways to attract new patients / customers, and they don’t have to cost an excessive amount of money.

In the last couple of months, I have noticed inconsistencies in how ODs practice in the same clinic. This poses a concern for a few reasons: 1. Brand Integrity - The number one power of a brand is consistency; it is difficult to build your brand when the experience differs from OD to OD.

Choosing a frame causes a negative emotional response in most people. The more we can change this experience for patients, the better the outcome will be. Our group has been working with clients to move the frame selection to the beginning of the process before the patient is already overwhelmed - also known as pre-shopping with the patient.

If you’re looking for game-changing strategies as you enter this new year, I challenge you to improve your meeting game. You may feel that meetings are time wasters - but staff meetings are an essential part of any organization, as they provide a platform for communication, collaboration, feedback, and problem-solving.

To be successful in this eve changing optical business, we must always be looking ahead and planning. A well-designed budget can serve as a roadmap for your upcoming year and help minimize the stress of running your business.

One thing we can always count on is change, as I am sure you are all experiencing with staff these days. It’s not a myth that 25% of workers switch jobs every year (The Work Institute). Knowing this truth, we must do some things differently than we did in the past.

Sustainability is defined as the ability to maintain or support a process over time. This could relate to preventing the depletion of natural resources to maintain an ecological balance, or it can relate to economics, such as a sustainable business model.

We spend a lot of time with a business partner, our values need to be aligned, and we need to trust that person.

It’s hard to believe it is June already, midway through the year and time to dig into our results and determine where our focus needs to be for the remainder of the year.