When we have people with diverse backgrounds, perspectives, and experiences, we will always have conflict. Healthy conflict over ideas and concepts can be a benefit to a thriving organization, helping the group reach the best ideas and conclusions.

In the last couple of months, I have noticed inconsistencies in how ODs practice in the same clinic. This poses a concern for a few reasons: 1. Brand Integrity - The number one power of a brand is consistency; it is difficult to build your brand when the experience differs from OD to OD.