The optical business is a complex business…

Our role is to simplify business to help business owners generate more revenue and enjoy what they do.

What People Are Saying…

  • "Thanks to Nancy's guidance, I've seen a notable boost in team morale and overall performance. Her expertise has truly made a difference in our practice, and I am grateful for the skills I gained from her course. If you're looking to enhance your team's effectiveness and drive performance, I wholeheartedly recommend working with Nancy Dewald."

    Dr. Kerry Salsberg, Eyes on Sheppard

  • "At Focused Optometry as a result of sales training and coaching we increased our capture rate by 6.7% and revenue per patient by $76.83."

    Dr. Lori Jaffray, Focused Optometry

  • "Nancy is the best business coach and leader in the optical industry! Her people-first teaching enables her team to excel in all faces of business and personal life. I highly recommend Nancy to be your next business coach and leader for your business!"

    Dr. Kenneth Wong, Michigan Eye Consultants

  • "Nancy helped our group implement the patient handoff. As a result patients are purchasing more often and better products resulting in 25% increase revenue per patient."

    Dr. Heather Cowie, Airdrie Family Eye Doctors

  • "Nancy combines a wealth of industry experience with a passion and creativity that helps yield effective business solutions for my practice. Working with her has been instrumental in helping me prepare for the future, and for realizing my personal and professional goals."

    Dr. Michael Kreuzer, Glasses Half Full

  • "I have really noticed a change since working with Nancy, there are rarely any instances that patients are still uncertain of their purchases; the training and our one-on-one’s have really helped me confidently sell away!”

    Aleks Maljevic, Beyond Vision

  • "Nancy identified an opportunity in our office and by coaching the staff increased revenue by $2500+/month. In addition with her support the business is running better."

    Dr. Mo Al-Bekai, Generations Eye Care

  • “The Visual Workshop was awesome, Thanks for everything, the team was excited and the changes are great additions."

    Dr. Shaminder Dhaliwal, Prairie Eye Care

  • "Working with Nancy and Lead Up Training and Consulting has been a game-changer for my business. Her ability to see the bigger picture while honing in on actionable steps is unparalleled."

    Dr. Zenur Khan, Eyes on Evanston

My Approach

Everything is figure-out-able and everyone can be successful with the right support.

The optical business is a complex business… my role is to simplify it and help you generate more revenue.
With over 25 years in the industry in roles that focused on business growth, increasing revenues and development of leaders.

What can I do for you?

  • Identify opportunities for revenue growth and work together to set goals

  • Increase patient loyalty that will drive returning business and future patient traffic

  • Create a positive workplace culture allowing you to focus on growth versus conflict

  • Implement processes with your team to run your business more effectively

  • Analyze and act on results for maximum profitability

 

How We Would Work Together...

“Nancy and I have been working together for the last year on making a number of improvements in the office.

I found that I was attending conferences and CE’s and figuring out what I needed to do and work on in our office and I’d come back motivated and incredibly overwhelmed. I’d make no changes because the follow-through wasn’t there… that’s where Nancy came in. She’s helped me figure out the pain points (the easy part) and then we’ve made a plan to change it and then she’s the one that’s been implementing and holding us accountable. Since working with her we’ve started a Dry Eye Clinic and more recently we are starting up our Myopia Clinic (among many other things she has helped us implement).

She has a wealth of knowledge in all things Optometry!”

— Dr. N Randhawa, Sherwood Park Eye Center and Lendrum Eyecare

My Services

Consulting

Conducting in-depth optical business reviews to identify opportunities and implement action plans for financial stability. Stay competitive with strategies tailored to your practice.

Coaching

Empowering optical leaders through one-one-one coaching and actionable strategies. Our Manager Mentor Coaching Program helps managers develop their teams and lead with confidence.

Training & Certified Workshops

Build high-performance teams with workshops like Working Genius and 5 Behaviours of a Team to enhance collaboration and productivity. Other workshops include sales strategies to boost eyewear sales and promote niche products and treatments.

Speaking

An experienced storyteller and influencer delivering powerful, impactful messaging. Featured speaker for OSI Group and other industry events, bringing expertise and inspiration to audiences in the optical field and beyond.

Visual Merchandising

Organize and refresh Opthalmic office and retail spaces to enhance product appeal and drive sales. Creating inviting, well-structured layouts ensures products catch attention and align with your brand’s image.

Engaging & Educating the Optical Industry

In this video, you’ll catch quick highlights of me in action - engaging with the optical industry through storytelling and education. These snippets show my passion for helping optometric businesses succeed. Let’s work together to bring growth and success to your practice!

If You’re Ready To Let Me Help You Simplify Your Optical Business and Generate More Revenue, Book A Free 45 Minute Consultation With Me And Let’s Talk.

You Have Nothing To Lose And Much To Gain!

Ps: My support can be as reasonable as selling one more pair of eyewear… and I guarantee you’ll do that and more!